Knowledge of the principles and practices of marketing, sales and promotional negotiation, with the aviation, travel or tourism industry. Ability to develop and implement marketing strategies or policies to increase passenger usage. Ability to analyze and ensure proper insurance coverage is maintained for the airport, airport tenants, and various airport contracts. Ability to exercise sound, independent judgment during sales and promotional negotiation with various agencies, governmental officials and the general public. Ability to establish and maintain effective and cooperative working relationships with domestic and international airlines, travel agencies, other airport facilities, professional airport organizations, federal agencies, and local, state, civic and business leaders. Ability to prepare, analyze and present various marketing and statistical information. Ability to write logical, comprehensive and concise reports, correspondence and newsletters. Ability to apply good work habits such as punctuality, reliability, preciseness, and dependability in order to effectively complete assigned tasks and contribute to the smooth operation of the department and division.
Preferred Education:
4 Year Degree
Internal Number: Code: 2500360-2
How to apply: go to (www.brla.gov/jobs) Code: 2500360-2 - OR- If applying from a HR/Recruiting Lobby PC, select Employee Self Service from the desktop.
Under the direction of an employee of a higher classification, performs highly responsible administrative work in developing and administering market strategies designed to increase public acceptance of the Greater Baton Rouge Metropolitan Airport. Work involves serving as liaison with domestic and international airlines, travel agencies, corporate users, other airport facilities, professional airport organizations, federal agencies, and local, state, civic, and business leaders. Work also includes assisting the public relations consultant in planning and promoting effective ad campaigns to increase passenger usage at the airport. Work is performed independently and is reviewed through discussion and for results obtained. Performs other work as requested.
EDUCATIONAL AND EXPERIENCE Bachelor's degree in marketing or a related field, and two years of experience in developing and implementing marketing programs within the aviation, travel, or tourism industries. SUBSTITUTIONS Any equivalent combination of education and experience. CERTIFICATIONS / LICENSES / REGISTRATIONS (Unless otherwise specified below, must possess at the time of appointment and must be maintained current throughout employment in this classification.) None. OTHER JOB ASPECTS For security reasons, as per TSA provision 1542; all applicant/employees of the Greater Baton Rouge Airport District who have access to restricted areas will be required to have a ten (10) year criminal background check to the extent allowable by the law. Employees found to have an excessive criminal record or other misrepresentations of employment will not be eligible for employment.
Baton Rouge Metropolitan Airport (BTR) serves as the gateway to Louisiana’s capital city and a vital hub for regional air travel, economic development, and community connection. Owned and operated by the City of Baton Rouge, BTR is dedicated to providing safe, efficient, and customer-focused air transportation services that support both passengers and businesses across the region.
Located just seven miles north of downtown Baton Rouge, BTR offers convenient access via Interstates 10, 12, and 110. The airport encompasses approximately 1,250 acres and features two primary runways—Runway 4L/22R (7,500 feet) and Runway 13/31 (7,004 feet)—supporting a diverse range of commercial, general aviation, and cargo operations.
A primary commercial non-hub airport, BTR connects Central Louisiana to the world through American Airlines, Delta Air Lines, and United Airlines, offering daily nonstop service to major destinations including Atlanta, Charlotte, Dallas, Houston, and Washington, D.C. In 2024, BTR proudly served more than 800,000 passengers.
At the heart of BTR is a team of dedicated professionals who embody the airport’s core values of integrity, service, and innovation. We are c...ommitted to fostering a workplace culture that values diversity, professional growth, and collaboration. Whether you are beginning your career or bringing years of experience, BTR offers the opportunity to make a meaningful impact in aviation and public service while helping shape the future of air travel in Louisiana.
