About the League

The League of Wisconsin Municipalities is a nonprofit, member-focused organization committed to strengthening Wisconsin’s cities and villages. Through advocacy, education, and collaboration, we empower local leaders and support effective municipal governance across the state.

We are seeking a dynamic Director of Marketing & Strategic Engagement to lead and coordinate key initiatives that expand and deepen our member relationships, marketing strategies, and events. If you are a connector, collaborator, and creative leader with a passion for public service, we encourage you to apply.

Key Responsibilities

Marketing & Promotions

• Lead the League’s Business Membership and Strategic Partnership programs to drive engagement and support for Wisconsin municipalities.
• Develop and track measurable success outcomes for engagement initiatives.
• Promote opportunities for visibility across print, digital, and event-based channels.
• Collaborate with the League’s Communications Specialist to align messaging, branding, and outreach materials.

Partnership & Sponsorship Development

• Cultivate strong, mission-aligned relationships with sponsors, vendors, and strategic partners.
• Design and deliver promotional campaigns targeting specialized audiences (e.g., municipal executives, legal counsel, inspectors).
• Manage sponsorship recruitment and logistics for League conferences and training events.

Event & Expo Leadership

• Plan and execute the exhibitor expo for League conferences and special events.
• Manage exhibitor recruitment, contract negotiations, and expo logistics (layout, mapping, website updates).
• Support speaker recruitment, especially from among business members and subject matter experts.
• Act as the League’s primary point of contact for sponsors at in-person and virtual events.
• Manage AV services and event technologies, including platforms such as Whova.
• Lead the development of member-facing resources, such as the Products & Services Guide.

Member Engagement & Best Practices

• Establish benchmarks for member engagement, and oversee use of the membership database for tracking and strategy.
• Develop and deliver presentations that promote League membership and offerings.
• Manage and improve the onboarding experience for new member municipalities and elected officials.
• Engage with peer organizations (e.g., other state leagues) to adopt best practices in member outreach.

Supervisory Responsibilities

This position reports to the Chief Operating Officer and directly supervises the:
- Events Manager
- Systems and Project Coordinator
- Administrative Assistant

This position routinely collaborates with the Communications Specialist and Director of Training.

Qualifications

Required:

• Associate’s or Bachelor’s degree in Public Administration, Business, Marketing, Communications, or a related field (or equivalent professional experience).
• Experience in partnership development, event coordination, or municipal outreach, ideally in an association, nonprofit, or government setting.
• Strong proficiency- minimum of 3 years- in software platforms, databases, and digital communications tools.
• Excellent interpersonal and written communication skills; comfortable engaging with stakeholders at all levels.
• Ability to attend events outside regular working hours, including overnight travel.

Desired:

• Master’s degree and/or certifications such as CMP, CAE, or CCE.
• Experience in a membership-based organization or working with local governments.
• Familiarity with event management tools and digital marketing platforms.
• Demonstrated success in strategic relationship-building and sponsorship development.

About League of Wisconsin Municipalities

The League of Wisconsin Municipalities, a member services organization dedicated to supporting the cities and villages of Wisconsin, is seeking a Director of Strategic Engagement. This role demands a leader who can seamlessly integrate relationship development, marketing, and event management to enhance our services and support for our members. If you have a strong background in relationship development and marketing, and a desire to serve members, we invite you to apply.

Connections working at League of Wisconsin Municipalities