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Posted: 16-Jan-23
Location: Chicago, IL
Type: Full Time
Required Education:
Association Forum has an exciting opportunity for a strategic leader in Membership Development and Marketing! This position is an integral member of Association Forum’s leadership team responsible for driving revenue through membership promotion and engagement, and leading membership experience efforts with oversight of membership strategy, marketing, communications, and analysis.
This is a unique opportunity to join an established and respected leader in Association management. All leaders passionate about member engagement and support and whose expertise includes driving revenue through market expansion and brand awareness innovations are encouraged to apply!
Success of the Director of Membership Development and Marketing will be measured in the following areas:
Leadership & Management
- Provides strategic direction and oversight to staff, volunteer committees, and working groups to ensure program effectiveness, connecting operational performance to member outcomes.
- Leads and develops a high-performing Member Experience Team, as well as internal and external marketing professionals.
Membership Development – Market expansion, revenue growth, member support
- Leads development of Association Forum’s member strategy with focus on growth and engagement.
- Leverages deep industry knowledge to identify potential dues increase targets, membership risks, and opportunities to engage members in sponsorship and/or advocacy opportunities.
- Creates and maintains a prospect database; develops plans to engage prospects and convert them to members.
- Assesses member/account relationships to develop a personalized membership strategy; creates the highest value for each member organization.
- Defines and achieves the Membership sales plan, revenue goals, and strategic objectives.
- Ensures a robust and informative new member onboarding and communications plan.
- Develops customized membership solutions that engage and increase participation.
- Ensures integration of diversity, equity, and inclusion in membership efforts.
- Collaborates with internal staff and external service providers to oversee proper delivery of all member benefits, continuously auditing benefits to assess value.
Marketing – Presence, expansion, brand awareness
- Collaborates with internal and external resources to plan, develop, and execute Association Forum’s marketing and advertising initiatives.
- Owns and drives the development, implementation, and evaluation of communication strategies and marketing plans across membership, meetings, events, online learning, products, career center, and other Association Forum initiatives.
- Collaborates with Association Forum leaders and the Member Experience Team to create persuasive organizational and value proposition messaging across multiple channels that attracts a broad and diverse audience to further enhance the member experience.
- Innovates creative messaging and promotion of member recruitment, member experience, and member events.
- Defines the brand strategy for the Forum building brand equity for specific audiences; champions internal and external brand guidelines.
- Oversees the development of programs and social media campaigns to create brand awareness and recognition and generate quality leads through strategy and pricing.
Volunteer and Committee Management
- Liaison to the Welcoming Environment Committee.
- Supports Committee and identity based advisory groups.
For consideration, candidates must possess the following:
- 7-10 years related experience in an Association or non-profit environment
- Bachelor’s degree
- Certified Association Executive (CAE) or similar job specific credentials
- Expert application of marketing analytic tools
- Expert knowledge and use of relational database applications
- Demonstrated revenue generation experience
- Advance MS Office user
- Experience supervising, leading, and developing staff
- Volunteer management experience
Competencies required of Association Forum leaders include, but are not limited to, the following:
- Executive Presence: Works naturally and comfortably with senior leadership, presenting with ease and influence. Understands preferences of the senior leadership audience and adapts communication style accordingly to gain trust; demonstrates strong understanding of business acumen.
- Individual, Team and Project Management: Assigns work to appropriate staff; monitors progress of assignments and responsibilities, including quality and accuracy of deliverables; follows-up and provides feedback and guidance as necessary. Proactively and appropriately plans resources, including budget and staffing, for incoming projects. Effectively manages project timelines and resources, prioritizing to achieve deliverables.
- Strategic Agility: Recognizes critical issues and proactively identifies and creates competitive and breakthrough strategies and plans solutions rooted in business trends, forecasts, best practices, and a deep understanding of alternative approaches. Ideas and solutions are broad in scope verses tactical in nature. Focuses on the future direction rather than addressing immediate micro issues.
- Financial Management: Understands and supports long-term financial objectives. Demonstrates a strong business financials acumen, translating business challenges into operational and strategic financial terms. Accurately prepares annual and/or monthly budgets. Manages expenses to budget.
- Personal Integrity and Professional Conduct: Emulates Association Forum Values; demonstrates dependability, honesty, integrity, trustworthiness and credibility; models appropriate behavior and follows Association Forum’s policies; accepts responsibility for own actions; upholds ethical standards even in the face of opposition.
- Influence: Understands audience agenda and preferences and communicates in a manger that elicits support for or acceptance of a product, service, or idea. Demonstrates the ability to secure audience confidence in products, services, or ideas.
Association Forum is proud to be an equal opportunity employer – which ties directly to our Welcoming Environment. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.
With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.
