HSMAI Foundation Career Center

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Strategic Communication Specialist
Position Summary: The Strategic Communication Specialist is responsible for increasing knowledge and participation in the cooperative’s programs and services and upholding the image of the cooperative. Responsibilities include developing marketing strategies to promote programs and services, conducting member surveys, tracking program and service success, tracking advertising ROI and demographic segmentation.   Essential Job Functions: Develop advertising and promotion campaigns for existing and new programs and services, which includes working with other departments to promote their initiatives. Identify new programs and services that advance the member experience and enhance the image of the


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