The Director of Membership & Marketing is responsible for developing and executing strategies to attract, engage, and retain members, managing the association management system, and leading the marketing of IMSA programs, events, and services. The Director of Membership & Marketing works closely with the Executive Director and the IMSA team to drive operational excellence and organizational growth.

Location:  Space Coast, FL.  May be hybrid with minimum 2-3 days in office.

ROLES AND RESPONSIBILITIES

Membership

• Design and implement membership recruitment, retention, and recapture campaigns.
• Manage corporate memberships by providing dues quotes and managing the acquisition and retention campaigns.
• Create and implement onboarding and engagement activities for new members.
• Organize and participate in the new member orientation and onsite engagement at annual Forum.
• Manage the association management system (AMS - iMIS) and ensure data integrity and accuracy.
• Manage Higher Logic communication and marketing components to utilize in organization-wide program marketing and membership retention.
• Ensure timely delivery and promotion of member benefits, resources, and services.
• Gather feedback to include creation of membership survey to identify opportunities for continuous improvement.
• Monitor and analyze membership trends, demographics, and participation levels.
• Use data insights to recommend strategies for growth and engagement.
• Develop and manage the Membership and Marketing department budget to ensure financial responsibility and alignment with organizational goals.
• Work closely with other departments to support strategic planning, problem-solving, and cross-promotion, fostering a unified approach to membership growth.
• Recommend, develop, and implement improvements to the member value proposition, including the introduction of affinity programs, to ensure ACF membership remains relevant and valuable to a diverse and growing audience.

Marketing & Communications

• Develop and execute marketing strategies that align with IMSA’s mission and goals.
• Oversee branding consistency across all communications, materials, and platforms.
• Craft and/or coordinate content creation for marketing IMSA’s membership, programs, events, and services.
• Manage outsourced marketing, communication, and design services to support marketing and communications needs across the organization.
• Measure performance of marketing campaigns and adjust as needed.
• Organize IMSA participation in industry events and tradeshows, including the planning and logistics for show exhibit booths/tables and coordinating with volunteers to ensure adequate event coverage. Oversee the coordination of the items available in the IMSA merchandise storefront.
• Serve as clearinghouse for all email communications to membership and certificate holders.
• Manage association websites, including content, design, navigation, SEO, analytics, and integration with social media.
• Develop and oversee all aspects of the association's social media programs.
• Oversee association brand guidelines including logos, fonts, use of color, images and messaging for electronic and print
• Oversee contractual relationships to include graphic designers, Feathr and magazine publishing/ management.

Operations

• Prepare reports and give presentations to the IMSA Board of Directors, as requested by the Executive Director.
• Leverage technology solutions and platforms that will lead to improvements in membership, marketing, and communications and/or increase efficiencies.
• Develop and manage the Membership and Marketing department budget to ensure financial responsibility and alignment with organizational goals.

General

• Respond to inquiries in a timely and helpful manner.
• Ensure all projects and tasks are entered, monitored and completed using the project management software.
• Other duties as assigned by the Executive Director.

Requirements

• Bachelor’s degree or equivalent experience.
• A minimum of 8 -10 years of relevant experience (association experience strongly preferred).
• Excellent customer service presence and mindset.
• Strong organizational and project management skills – attention to detail is a must.
• Strong skills in Office 365 (Word, Excel, PowerPoint, Outlook, Teams).
• Proficiency in Higher Logic or other community software.
• Excellent oral and written communication skills, including proofreading and copyediting.
• Strong interpersonal skills with the ability to collaborate effectively with staff, members, and volunteers.
• Supervisory experience.
• Experience with email marketing platform(s).
• Leader, motivator and coach.
• Some travel is required.

Preferred Knowledge, Skills and Attributes

• Experience with association management systems.
• Knowledge of iMIS software a plus.
• Project management experience - currently using monday.com.
• An eye toward continuous improvement.
• Self-starter who can work independently while contributing to a team.
• Flexible, patient and calm working demeanor.
• Innovative, and comfortable with change.