Milwaukee, Wisconsin
Englewood, Colorado
Lawrence, Kansas
Hong Kong, China
Bethesda, Maryland
Posted: 13-May-25
Location: Madison, Wisconsin
Type: Full Time
Salary: 90000-110000
Salary Details:
Required Education:
Additional Information:
About the League
The League of Wisconsin Municipalities is a nonprofit, member-focused organization committed to strengthening Wisconsin’s cities and villages. Through advocacy, education, and collaboration, we empower local leaders and support effective municipal governance across the state.
We are seeking a dynamic Director of Marketing & Strategic Engagement to lead and coordinate key initiatives that expand and deepen our member relationships, marketing strategies, and events. If you are a connector, collaborator, and creative leader with a passion for public service, we encourage you to apply.
Key Responsibilities
Marketing & Promotions
- Lead the League’s Business Membership and Strategic Partnership programs to drive engagement and support for Wisconsin municipalities.
- Develop and track measurable success outcomes for engagement initiatives.
- Promote opportunities for visibility across print, digital, and event-based channels.
- Collaborate with the League’s Communications Specialist to align messaging, branding, and outreach materials.
Partnership & Sponsorship Development
- Cultivate strong, mission-aligned relationships with sponsors, vendors, and strategic partners.
- Design and deliver promotional campaigns targeting specialized audiences (e.g., municipal executives, legal counsel, inspectors).
- Manage sponsorship recruitment and logistics for League conferences and training events.
Event & Expo Leadership
- Plan and execute the exhibitor expo for League conferences and special events.
- Manage exhibitor recruitment, contract negotiations, and expo logistics (layout, mapping, website updates).
- Support speaker recruitment, especially from among business members and subject matter experts.
- Act as the League’s primary point of contact for sponsors at in-person and virtual events.
- Manage AV services and event technologies, including platforms such as Whova.
- Lead the development of member-facing resources, such as the Products & Services Guide.
Member Engagement & Best Practices
- Establish benchmarks for member engagement, and oversee use of the membership database for tracking and strategy.
- Develop and deliver presentations that promote League membership and offerings.
- Manage and improve the onboarding experience for new member municipalities and elected officials.
- Engage with peer organizations (e.g., other state leagues) to adopt best practices in member outreach.
Supervisory Responsibilities
This position reports to the Chief Operating Officer and directly supervises the:
- Events Manager
- Systems and Project Coordinator
- Administrative Assistant
This position routinely collaborates with the Communications Specialist and Director of Training.
Qualifications
Required:
- Associate’s or Bachelor’s degree in Public Administration, Business, Marketing, Communications, or a related field (or equivalent professional experience).
- Experience in partnership development, event coordination, or municipal outreach, ideally in an association, nonprofit, or government setting.
- Strong proficiency- minimum of 3 years- in software platforms, databases, and digital communications tools.
- Excellent interpersonal and written communication skills; comfortable engaging with stakeholders at all levels.
- Ability to attend events outside regular working hours, including overnight travel.
Desired:
- Master’s degree and/or certifications such as CMP, CAE, or CCE.
- Experience in a membership-based organization or working with local governments.
- Familiarity with event management tools and digital marketing platforms.
- Demonstrated success in strategic relationship-building and sponsorship development.