SUMMARY OF KEY JOB DUTIES & RESPONSIBILITIES:The Senior Marketing Specialist leads marketing and communication plans in support of SME business units. Develop strategies, create and manage budgets, establish production schedules/timelines and implement campaigns across multi-channels including direct mail, digital media, website, advertising, mobile and social media. Manage large complex projects and budgets.MAJOR FUNCTIONS: Profile audience/buyers for marketing intelligence and to drive strategies and tactics. Formulate goals with Event/Product Managers. Develop and manage annual marketing budgets in $250,000 to $400,000 range. Tracking project costs to control expenses. Alloca