HSMAI Foundation Career Center

Summary:

We are seeking a highly experienced and strategic Event Marketing Manager to lead our event marketing efforts. The successful candidate will have a proven track record in event marketing, email marketing, social media marketing, and a deep understanding of the importance of data-driven decisions. As an Event Marketing Manager, you will be responsible for developing and executing event marketing strategies that drive attendance, build brand awareness, and deliver measurable results.

If you are a data-driven marketer with a passion for event marketing, email and social media marketing, and the ability to create compelling copy that resonates with target audiences, we encourage you to apply for this exciting opportunity to lead our event marketing efforts.

This is an exempt position budgeted for a salary up to $75,000. 

Key Responsibilities:

• Develop and implement event marketing strategies across email, social media, and other channels
• Create compelling copy for email campaigns, social media posts, landing pages, and other marketing collateral
• Plan and execute A/B testing, segmentation, and automation to optimize email campaigns
• Develop and maintain a social media content calendar that aligns with the overall event marketing strategy
• Monitor, analyze, and report on campaign performance, including lead generation, conversion rates, and ROI
• Work closely with cross-functional teams, including events, sales, and creative, to ensure seamless execution of events
• Manage relationships with external partners, vendors, and sponsors
• Stay up-to-date with the latest trends and best practices in event marketing, email marketing, social media marketing, and data analysis

Qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience in event marketing, email marketing, and social media marketing
• 3+ years of experience leading and managing a team
• Excellent copywriting skills with a demonstrated ability to create engaging content
• Experience with email marketing platforms such as HubSpot, or Constant Contact
• Experience with social media management tools such as Hootsuite or Sprout Social
• Strong analytical skills and the ability to use data to inform marketing decisions
• Proven track record of delivering successful campaigns and exceeding lead generation targets
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, deadline-driven environment

The International Franchise Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, genetic information, veteran status, marital status, sexual orientation, gender identity, disability status, or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, promotion, compensation, benefits, and termination.  IFA is firmly committed to achieving an inclusive, diverse workforce that values every individual. We firmly believe that hiring individuals with varying perspectives and backgrounds contributes to our success as an organization, and we strive to create an environment that fosters inclusiveness. 

About IFA

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 790,492 franchise establishments that support nearly 8.4 million direct jobs, $825.4 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.

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