HSMAI Foundation Career Center

Position Summary 

World of Illumination (WOI) is seeking a skilled and experienced Marketing and Sponsorships Sales Director to lead our marketing and sponsorship efforts. The Marketing Director should be able to develop and execute marketing and sponsorship strategies to increase brand awareness, revenue streams, and market share.  This role will work closely with the Company’s CEO to establish the proper foundation and direction for the Marketing Department as it relates to revenue objectives, B2B and B2C sales.

The ideal candidate must be a self-starter and possess tactical, creative, and strategic acumen, with a record of accomplishment across a broad spectrum of today’s media platforms and communication channels.

Responsibilities

• Conduct market research to understand consumer trends and preferences, and adjust marketing strategies accordingly.
• Conduct market demographics research for new markets and venues to support the company's growth plans.     
• Develop and implement comprehensive marketing and sponsorship plans to increase revenues. 
• Develop and maintain relationships in each market with sponsors, venues, partners, and stakeholders to maximize revenue and brand exposure.
• Manage the company promotion and advertising efforts to drive sales and build brand awareness. 
• Manage  third party  advertising agencies, freelancers, influencers and/or partnerships.
• Manage and support the execution of advertising campaigns and marketing initiatives, including content creation, copywriting, media planning/relations, public relations, and social media.
• Develop and manage marketing budgets to ensure all marketing activities are within budget and on target.
• Ensure marketing communications are coordinated, including the development and distribution of all marketing collateral for all locations. 
• Provide regular reports on marketing performance, including analytics and key performance indicators.
• Engage as the spokesperson for the company and will manage any public relation matters for the company .
• Event listings submissions 
• Manage Website, SEO, Blogs, Social Media accounts and engagements.
• Press release strategy, copywriting and distribution 
• Develop an omni channel to ensure brand experience and consistency across all platforms and markets.  

Desired Qualifications 

• BA in Marketing, communication or other related field.
• MBA in Marketing - highly desired. 
• 3 years of experience in marketing and sponsorships with demonstrated success in developing and executing marketing strategies in the entertainment industry.
• Excellent interpersonal skills with the ability to interface at all levels of management and staff.
• Extensive experience in creating and defining a product’s brand identity.
• Ability to work in a fast-paced environment.
• Excellent communication skills, both verbal and written.
• Knowledge of market research and analysis tools.
• Must have experience developing and executing announcements, product launches and press/analyst briefings.

About World of Illumination

World of Illumination specializes in light and sound entertainment experiences. We currently are the leaders in the Drive Through entertainment world, producing innovative and unforgettable experiences for people across the United States. Founded in 2016, World of Illumination is composed of a group of individuals committed to creating the most engaging shows in order to make the most memorable memories for our guests. From start to finish, we make enlightening transformations in collaborative entertainment.

Connections working at World of Illumination