HSMAI Foundation Career Center

OVERVIEW

Astound Broadband seeks an experienced, driven, and result-oriented Director, Email Marketing. The position reports to Sr. Director, Digital Marketing. As a member of a greater Digital Marketing team, the role will work with corporate marketing and cross-departmental teams to:

• Deliver enterprise level email marketing program to both consumer and business solutions brands
  
  
• Lead a team of email marketing professionals for delivery of high volume program with precision
• Devise database architecture, marketing automation and holistic program engineering
  
  
• Run complex, enterprise level data integration and systems migration projects
  
  
• Oversee entire program – daily, campaigns, testing, technology/operations and full scale touchpoint programs
  
  
• Run analytics and reporting to deliver program insights, innovation and strong omni-channel alignment

Director, Email Marketing, will lead the Email Marketing Discipline on a national and regional levels, including B2C and B2B, and will be responsible for strategic and tactical execution of email marketing programs. Keys to success in this role are an ability to analyze existing programs and improve their performance, as well as devise, build and launch new programs, layering in the industry’s best practices and benchmarks and specific goals and objective.

The ideal candidate will have proven experience (8+ years) in developing and implementing email-only and multi-channel marketing programs for a national brand, general Digital Marketing experience, and in-depth/hands-on experience with MarTech, Marketing Automation and Personalization, and Data Integration.  

REQUIRED REQUIREMENS AND QUALIFICATIONS:

• Bachelor’s degree required. Major in Marketing, Digital Marketing, Computer Science, or Business.
  
  
• Master’s Degree in Business (MBA) or PMI certification strongly preferred.
  
  
• Minimum 8-12 years’ of experience at a medium- to large national brand in an Email Marketing-specific role with a proven track record of success.
  
  
• Minimum 5 years’ of experience leading high-performing teams, mentoring, and training others in email marketing best practices and platforms.
  
  
• Must have in-depth knowledge of email marketing and marketing automation platforms required (Eloqua, Responsys, Validity, Litmus, etc.)
  
  
• Must have experience in customer lifecycle development/management (CLM) and DX.
  
  
• Strong knowledge of database architecture, database management, data integrations (API Calls), SQL, and/or similar queries for segmentation and data analysis.
  
  
• Experience leading Email Marketing departments while working cross teams/departments for excellence in omni-channel marketing.
  
  
• Experience running operations of Email Marketing discipline: technical management, operational support and IT liaison for large-scale companies.
  
  
• Strong analytical and problem solving skills, the ability to identify areas of improvement and proactively propose system and process improvements
  
  
• Knowledge of email marketing best practices and benchmarks, as well as deployment, testing, deliverability, performance analysis, CAN-SPAM laws, and database hygiene
  
  
• Demonstrated ability to lead teams in highly fluid, fast-paced environments; leading with positive and entrepreneurial spirit.
  
  
• Strong project management, time management, and communications skills
  
  
• Proven leadership and organizational skills. Must be comfortable with executive level communications/presentation ability.
  
  
• Knowledge of Statistics and Data-Visualization Software (Tableau) preferred
  
  
• Excellent written and verbal communication skills and extreme attention to detail
  
  
• Experience in telecommunications or mobile is preferred.