HSMAI Foundation Career Center

The Product Marketing Manager is responsible for developing the marketing strategy and positioning of NIC MAP Vision’s products. This role works closely with Executive Leadership, New Product Development, Marketing, and Sales team members. In this role, you will need to become an expert on our products, the senior housing market, the needs of our clients and be able to translate this information into high-impact materials that clearly communicate the value of our products to the appropriate stakeholders.

What you will do:

• Be responsible for product marketing strategy
• Gather requirements and information from Sr. Director of Marketing, COO, and New Product Development
• Develop the product marketing strategy, including positioning, value proposition and messaging, and make recommendations to leadership
• Collaborate with marketing and Product Manager to develop and manage promotional planning and execution for products
• Proactively participate in product development meetings to help the company achieve its goals
• Support internal stakeholders
• Create go-to-market strategies for product launches and provide teams with appropriate toolkits to ensure they can plan and execute their jobs effectively and in a manner that is aligned with the overall product marketing strategy
• Partner with Product Manager to develop product training materials
• Create and manage content to articulate the benefits and values of the product
• Provide internal stakeholders with communication scripts and sell sheets
• Provide marketing with information to develop cross-channel campaigns
• Collaborate with design team and Product Manager to
• Work closely with Sr. Director of Marketing, COO, and New Product Development to create external product roadmap collateral for NIC MAP Vision
• Use data and technology to monitor progress and improve effectiveness of strategy
• Establish and monitor sales and client lifecycle process
• Work with Sr. Director of Marketing to establish product KPIs and monitor against goals
• Establish and review marketing analytics to support messaging, product focus, and promotional planning
• Lead the product marketing team
• Manage a content marketing manager to help execute the product marketing strategy

What you will bring

• An analytical mindset, plus a passion for data and solving complex problems
• Self-driven by nature with a bias towards action and impact
• High attention to detail with the ability to efficiently prioritize and execute projects with quality
• Solution oriented mindset that thrives in ambiguity and figuring out solutions and processes to complex problems.
• Ability to manage independent responsibilities and the needs of direct reports
• Excellent verbal and written communication, negotiation and influencing skills
• Demonstrated ability to prioritize complex and sometimes competing tasks
• Team player that is eager to learn and willing to partner always ensuring that you bring your peers along the journey, with a genuine desire to contribute to the overall success of the entire team
• Ability to work cross-functionally across sales, marketing & product management organizations to achieve company goals

What you will have

• 5-7 years’ experience in a B2B product marketing role, with a proven ability to launch new SaaS products
• Bachelor's degree or MBA in business/marketing or related discipline combined with related experience
• Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management
• Management experience preferred
• Marketo experience preferred