The Social Media & Marketing Coordinator will be responsible for the efficient and effective management of the school’s social media channels including, but not limited to: Facebook, Instagram and other widely-used platforms, school photography, as well as the design and development of branded marketing projects. The position reports to the Director of Strategic Marketing and Communications.
Social Media Management (40%)
Manages all of the School’s social media channels to ensure adherence to brand and to reflect the many activities and achievements of the School, students, alumnae and faculty and staff;
Stays current with social media trends and applies new strategies as appropriate;
Using analytical tools, tracks success and engagement across all social media platforms, to ensure maximum impact and brand awareness.
Photography Management (40%)
Identifies relevant school events to be photographed both for archival and advertising purposes;
Serve as primary school photographer for most on-campus school events;
Coordinates and manages the use of outside professional photographers for high-profile events;
Maintains a digital library for external and internal use;
Serves as primary contact for annual school photos of students and faculty and staff.
Branded Project Management (20%)
Working with the Director of Strategic Marketing and Communications, identify strategic marketing projects to further the Baldwin brand;
Serve as primary point person to research, design and see projects through production;
Other ad-hoc branding projects as directed.
Must have five years of related marketing and/or social media experience.
B.A. or equivalent degree in marketing, or a related field.
Proven experience with social media channels and advanced photography skills, including photo and video editing.
Candidate initiative, work collaboratively and help to creatively accomplish goals.
Excellent written, verbal and inter-personal communication skills.
Graphic design experience is a plus.
About Baldwin School
The Baldwin School founded in 1888, is a non-sectarian college preparatory, independent day school, pK-12, dedicated to a tradition of excellence in the education of girls. In a nurturing atmosphere, where the population reflects socioeconomic, ethnic and religious diversity, our girls strive to develop scholarship, leadership and citizenship within a community that emphasizes intellectual rigor, ethical integrity, and independence of thought. More information is available on our website at www.baldwinschool.org.