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Managing Director of Development, Direct Response Marketing, Faculty of Arts and Sciences
Harvard University Alumni Affairs and Development
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Managing Director of Development, Direct Response Marketing, Faculty of Arts and Sciences

Harvard University Alumni Affairs and Development

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Details
Posted:
September 25, 2020
Location:
USA - MA - Cambridge
Salary:
Open
Type:
Full-time
We are seeking a Managing Director of Development, Direct Response Marketing on the Faculty of Arts and Sciences Development team within Harvard Alumni Affairs and Development.

Alumni Affairs and Development (AA&D) comprises the University Development Office (UDO), Faculty of Arts and Sciences (FAS) Development, AA&D Resources, and the Harvard Alumni Association (HAA). There is a unique relationship between the University and the FAS fundraising operations, resulting from a long history in which University fundraising ultimately grew out of College fundraising.

Faculty of Arts and Sciences (FAS) Development
FAS Development is responsible for the fundraising efforts supporting the Faculty of Arts and Sciences, including Harvard College, the Harvard John A. Paulson School of Engineering and Applied Sciences, and the Graduate School of Arts and Sciences. FAS Development staff work with Harvard College donors, alumni, parents, and friends who provide critical support for the FAS and often for other parts of the University.
This full-time exempt position on the Faculty of Arts and Sciences (FAS) Development team reports to the Senior Director of Development, Major Gifts, and is responsible for overseeing the strategy, execution, and analysis of all direct response marketing that generates philanthropic support for the FAS. Goals for this role are oriented around generating participation from parents and alumni with a focus on raising flexible current use funds for the core mission of the FAS (Harvard College Fund, Graduates School of Arts and Sciences Fund, and a variety of strategic priorities).

As a key member of the development team the Managing Director will partner with colleagues across Alumni Affairs and Development (AA&D) and FAS teams. The Managing Director will set the strategy for Direct Response Marketing in alignment with the goals of the FAS and in partnership with Major Gifts, Gift Planning, and the Harvard College Fund team. Content creation sits within the Content Strategy arm of the Communications and Donor Engagement team and is created in concert with the fundraising strategy and goals set forth by the Managing Director.

Integral to the success of this role is the oversight of analysis and reporting for direct response marketing efforts. This includes the development, in partnership with the Operations and Alumni and Development Services teams, of a robust suite of reports and tools that analyze past results to shape future decisions with the goals of increasing donor participation and flexible, current use funding in support of the FAS.

The Managing Director also manages a team of two professional staff that develop and execute integrated marketing strategies for cultivation, solicitation, stewardship, and engagement across mail, email, and phone; and partners with Communications, Gift Planning and Harvard Alumni Association teams to ensure coordination of messaging and outreach to shared audiences. A critical measure of success is the ability to leverage direct marketing efforts to generate leads for the Major Gifts team through inspiring and securing new $1,000+ donors each year.

  • As a key member of the FAS development team the Managing Director leads the creation of a robust direct response marketing strategy. Oversees segmentation and ask amount strategies for broadcast appeals, works with the Associate and Assistant Director to develop solicitation plans across email, phone, and mail to renew previous donors, retrieve lapsed donors, and acquire new donors from College alumni, GSAS alumni, and parent pools.
  • Develops, monitors, and evaluates performance metrics to assess results and adjusts strategies and tactics throughout the year to achieve optimal results.
  • In partnership with the Harvard College Fund management team, develops and executes direct response marketing strategies that support the goals of reunion and class-based fundraising.
  • Partners with the Donor Relations team to informs strategies for broad stewardship and cultivation of Associates Program and 1636 Loyalty Society constituents. Partners with FAS colleagues to support the growth of donors and flexible current use dollars.
  • Leads direct marketing team, including two direct reports, and manages departmental budget.
  • Serves as primary partner and requester for direct response marketing to FAS Communication and Donor Engagement team, which provides creative services for all of FAS Development, including content creation, multimedia vendor management, print production, copyediting, and design.
  • Partners particularly closely with the FAS Communication and Donor Experience team to coordinate calendars and strategies, and to share resources. Also represents the Direct Response Marketing team in AA&D and University-wide communications discussions and planning sessions.
  • Cultivates favorable relationships with colleagues across departments, including, but not limited to, FAS Development, Operations, HPAC, the HAA, Academic & Development Coordination (ADC), and Alumni and Donor Services (ADS) as well as external partners and vendors. Also collaborates regularly with the AA&D central communications, donor relations, and events teams.
  • In concert with FAS goals, works periodically on special projects in collaboration with the Senior Director, senior management, and FAS fundraising staff.
  • The above covers the most significant responsibilities of the position. It does not however, exclude other duties, the inclusion of which would be in conformity with the level of the position.


This position requires a 6 month orientation and review period.
Please include a cover letter with your application.

About Harvard University
Harvard University, based in Cambridge and Boston, Massachusetts, was established in 1636 and is the oldest institution of higher education in the United States. The University is home to over 20,000 students and employs 18,000 people, making us the fifth-largest employer in Massachusetts. Harvard is a special place, filled with diverse, energetic, and talented people who are driven to grow and succeed. By working here, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise.

Why AA&D?
We are a dedicated team of 400 staff who foster engagement with alumni, parents, and friends of Harvard through roles that include front-line fundraising, alumni and volunteer engagement, technology, events, communications, as well as many other areas. Our department recruits for over 100 positions annually that range from entry-level to senior leadership roles.

The mission of AA&D is to maintain and enhance a highly engaged, vibrant community of alumni and friends worldwide and to lead the University's fundraising efforts in support of Harvard's mission.
AA&D is committed to diversity. We welcome applicants who bring varied experience, thought, and practice to the department. To learn more about how Harvard supports diversity and inclusion throughout the University please visit the Office for Diversity, Inclusion & Belonging at https://dib.harvard.edu/.

Discover AA&D and Harvard University Benefits
  • Opportunities for internal advancement
  • A creative, high- energy, collaborative environment
  • Generous Vacation, Sick, Personal, and Holiday pay
  • Medical, Dental and Vision benefits starting on your first day
  • University-funded retirement plans
  • Tuition Assistance Program
  • Transportation benefits to help with your daily commute
  • Health and wellness discounts, memberships and programs
Additional benefits can be found at https://hr.harvard.edu/totalrewards.

Accommodations:
Harvard University welcomes individuals with disabilities to apply for positions and participate in its programs and activities. If you would like to request accommodations or have questions about the physical access provided, please let your recruiter know.


Salary Grade: 059

Union: 00 - Non Union, Exempt or Temporary

  • BA/BS degree or equivalent; 8+ years of relevant or transferable experience (direct response marketing, fundraising, annual giving, etc.)
  • Staff management experience.
  • Strong analytical skills and demonstrated ability to interpret data and use it to drive marketing and business decisions.


  • Demonstrated abilities to innovate, think strategically and conceptually, and display good, sound judgment with a sense of humor. Strong commitment to the role higher education plays in transforming lives through access and opportunity.
  • Able to work independently and take initiative as well as to collaborate and to establish and promote good working relationships with peers, alumni volunteers and donors.
  • Highly organized and detail-oriented. Must possess the ability to prioritize, problem-solve, handle multiple tasks under deadline pressure, and be able to adapt to changing priorities.
  • Must also be motivated to continuously learn, be open to change, and flexible to meet the needs of fast moving and agile organization.
  • Must be professional, proactive, conscientious, and results-oriented. Must have an optimistic and positive demeanor and possess good judgment.
  • Strong oral and written communication skills.
  • Demonstrated commitment to ensuring excellence via quality control procedures.
  • Strong computer skills, including databases, spreadsheet programs, email marketing platforms, and reporting software.


EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Internal Number: 52654BR
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
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