The Oregon Symphony’s Vice President for Marketing & Strategic Engagement (VPMSE) builds audience and enhances the patron experience for one of the largest arts organizations in the West. With a primary focus on earned revenue, the VPMSE plans, leads, executes, and evaluates programs to exceed an annual goal of more than $10 million.
The VPMSE champions the Oregon Symphony’s brand and visibility—regionally and nationally. The VPMSE is responsible for creating and executing myriad sales campaigns to reach the Symphony’s many and diverse stakeholders. Moreover, the VPMSE develops and executes institutional marketing and communications strategies, which include leveraging digital technologies, social media, and traditional media. The VPMSE collaborates with the CEO and the Music Director on a wide range of projects, manages the Board Marketing Committee, and oversees website, print, and digital marketing content development.
The Vice President for Marketing & Strategic Engagement will
drive annual increases in earned revenue;
provide leadership and strategic direction for all programs that build patron relationships;
envision and execute institutional communications plans that leverage the Symphony brand, an upcoming music director transition, and its 125th anniversary (21/22);
devise strategies to add revenue through partnerships with businesses, arts groups, social service organizations, and other community nonprofits;
serve as thought partner to the CEO and other leaders regarding best practices and opportunities in communication, marketing, sales, and audience retention and expansion;
design and lead innovative multi-platform marketing campaigns;
manage, promote, protect, and expand the Oregon Symphony’s brand;
conceive and oversee sophisticated audience and market research;
serve as the Symphony’s chief media strategist, developing and implementing strategies to enhance the Symphony’s public image as a leader in the arts;
thoughtfully leverage the input and goodwill of volunteers and manage the work of the Board Marketing Committee;
build productive partnerships with the media, community leaders, and arts organizations and other nonprofits whose work complements the Symphony’s; and
Assume responsibility for the Symphony’s websites, ensuring that they clearly and consistently reflect the Oregon Symphony brand, leverage online content, and remain a robust destination for patrons and a vital means of communicating with the public.
THE IDEAL CANDIDATE
For the position of Vice President for Marketing & Strategic Engagement, the Oregon Symphony seeks an energetic, creative professional with the proven ability to think strategically; to create comprehensive plans to build audiences, achieve revenue goals, and strengthen brand recognition; and to lead and motivate a dedicated team. The ideal candidate will have excellent communication and organizational skills, collaborate effectively with colleagues, and exude a passion for the arts.
The Oregon Symphony is an equal opportunity employer and is committed to diversity, equity, and inclusion in all facets of the organization. It seeks to develop a diverse candidate pool and welcomes nominations and applications from all qualified candidates regardless of race, gender, sexual orientation, age, disability, religion, or national origin.
About Oregon Symphony
The Oregon Symphony is a vibrant, growing organization, which is achieving record ticket sales and contributions under the dynamic leadership of President & CEO Scott Showalter. At a time when many orchestras are reducing their classical programming, the Oregon Symphony is continuing to invest in the art form, expand its season, reach new and bigger audiences, and expand its collaborations in the community. In the 2018/19 season, the Symphony premiered more than 20 compositions, including works by eight living composers such as John Adams, Unsuk Chin, and John Corigliano. For the 19/20 season, the Symphony is expanding its Classical Series to 18 weeks and is again commissioning and premiering bold works, including the world premieres of more than 25 compositions, including Damien Geter’s An African American Requiem and works by Andy Akiho, John Adams, Gabriella Smith, and Oscar Bettison.
The Symphony unites exceptional musicians, a world-class conducting staff, an unrelenting focus on excellence, a compelling vision, and a strong commitment to the greater good. The result is something special and rare: an energy that can be felt in every note and performances that move its list...eners. As one of the region’s cultural jewels, the Symphony is central to the thriving arts community in Oregon and Southwest Washington. Propelled by the desire to bring the power of music to more people in new ways, the Oregon Symphony is always moving music forward.
Each year, the multi-Grammy nominated Oregon Symphony performs more than 115 concerts at the Arlene Schnitzer Concert Hall in Portland and performs regularly in Salem, Newberg, and other cities. It also produces award-winning educational and community engagement events. The Symphony’s programs directly serve more than 250,000 people annually and reach tens of millions more around the globe through its broadcast and recordings programs. The institution is supported by thousands of individuals, businesses, and foundations and receives funding from the Regional Arts & Cultural Council, the State of Oregon Arts Commission, and the National Endowment for the Arts.
The Oregon Symphony Association employs 76 full-time union musicians, led by Music Director Carlos Kalmar (through 20/21). Each year, it engages dozens of guest conductors and artists to perform with the orchestra. The FY20 operating budget is $22 million, of which nearly 80% is spent on artistic and engagement programs.