POSITION SUMMARY:   

 The Director of Revenue Strategy will provide leadership in the areas of pricing, distribution, revenue optimization, e-marketing, reservation sales, analysis, evaluation and resources necessary to achieve the hotels top-line revenue objectives. 

 ESSENTIAL JOB RESPONSIBILITIES:  

• Work jointly with the property ROC team and RVPSM or RDORO to analyze findings of daily metrics to implement a results-driven action plan.
• Development and execution of a strategic (demand-based) pricing plan for all room categories. Utilizing IDeaS RMS to aid in effectively yielding and pricing units.
• Understand the hotels defined competitive market and defined comp sets and their relevance to each hotel/resort based on current/future market conditions and industry changes and fluctuations.
• Utilize market forecasts and pace report to identify trends as an early warning system to where future revenue opportunities may lie.
• On an annual basis, participate in the crafting of the business plan, provide guidance to the mix of business, ADR, rate positioning, and overall revenue and penetration strategies.
• Support Reservations Manager’s oversite of the Reservations department evaluation including conversion, ACD reports, regrets/denials; call volumes shop call and training execution.
• Actively partner with the DOSM and GM in the group evaluation process to manage group inventory and rates based on key factors such as rooms/space ratio, pattern, ancillary contribution. Maintain RMS Group Evaluation tool to include displacement & profitability metrics.
• Facilitate a group block management program to ensure contracted blocks are being maintained, forecasted, yielded, and released at appropriate times.
• Develop and maintain electronic distribution strategy to include 3rd party internet content and positioning, market manager relationships.
• Monitor all electronic distribution sites on a regular basis to ensure all transient rates and available room types are loaded and accessible.
• Partner with property ROC team, RVPSM, and RDORO to ensure property is utilizing the revenue enhancement plan to make short-term tactical decisions around pricing, distribution, and a coordinated market effort to reach property goals.
• Work directly with marketing manager and digital marketing team to create and implement website and search engine optimization (SEOP), search engine advertising (SEA), and online marketing. Work directly with key partners to implement a results-driven action plan to yield during high demand times as well as implement strategies during lower-demand times to steal share.
• Conduct weekly ROC & AROC meetings involving strategies for the next 12-18 months, competitive business analysis, financial room forecasts and budgets. DORS is responsible to ensure all key stakeholders show active and consistent participation in the weekly meetings.
• Produce daily, weekly, monthly core group of reports such as day by day forecasts, market segmentation detail, channel distribution, and pace (group and transient).
• Work with RDORO to ensure that a results-driven action plan is created from feedback received from property audit.
• Maintain a strategy board to ensure property rates and restrictions are in alignment with overall demand, market pricing, hotel inventory, and rate parity across all distribution channels is adhered to.
• Create hotel day by day (by segment) budget as part of the annual marketing plan process.
• Work with key department heads of all ancillary revenue centers to ensure revenue objectives are being met by implementing a core group of reports and regular-scheduled meetings to foster the Revenue Optimization Community.
• Ability to effectively communicate challenges that arise in either property performance or processes to the GM, DOSM, RVPSM, and property ROC team.
• Promote the ROC community on-property by taking ownership and accountability of all reports that are produced and ensure meeting participation is solid.
• Partner directly with key constituents within hotel to ensure ancillary revenue objectives are being met.