| BACKGROUND Eagle’s Nest Foundation is a 501c3 non-profit organization located in the Blue Ridge Mountains of North Carolina, focused on the mission of: Experiential education for young people, promoting the natural world and the betterment of human character. The Marketing Coordinator of Eagle’s Nest Foundation is responsible for coordinating the marketing and promotional efforts between Eagle’s Nest Camp, Hante Adventures, The Outdoor Academy, and the Development Office as well as creating print, photographic, video and social media content for each. The Marketing Coordinator works with all programs to promote and effectively tell the story and impact of experiential education and the young people who benefit from a session of camp or a semester at The Outdoor Academy (OA). POSITION SUMMARY The Marketing Coordinator is responsible for the coordination, and implementation of marketing strategies, communications, and public relations activities, both internal and external, for Eagle’s Nest Foundation (ENF). This position will be based from the Pisgah Forest campus and will serve the marketing and social media needs of Eagle’s Nest programs (Eagle’s Nest Camp, The Outdoor Academy, Hante Adventures, and the ENF Development Office). The position is a full-time, year-round position, reporting to the Executive Director. SPECIFIC RESPONSIBILITIES Marketing - Responsible for coordinating, implementing, and measuring the success of a comprehensive marketing, communications, and public relations program for Eagle’s Nest Foundation and its programs (Eagle’s Nest Camp, The Outdoor Academy, Hante Adventures, and with the Development Office including Donor/Alumni Relations).
- Ensure unification and consistency of brand and messaging in all marketing, communications, and public relations activities across the Foundation.
- Oversee systems for coordinating marketing efforts including marketing calendars, e-mail, mail, and social media schedules.
- Responsible for editorial direction, design, production, and distribution of ENF’s semi-annual publication, The Eagle, and in conjunction with marketing staff in each unit, other print and electronic materials such as brochures, flyers, and banners.
- Coordinate media interest in ENF programs and ensure regular contact with target media. Coordinate response to media requests.
- Coordinate and oversee market research; monitor and report trends.
- Other duties as assigned.
Social and Digital Media - Maintain strong and effective web presence on the Eagle’s Nest website and on social media (Facebook, Instagram, YouTube, Flickr, iContact, etc.). Provide monthly reports on website analytics.
- Work with the Website Manager/ IT Administrator to maintain proper security for each site.
- Coordinate submissions and posting of blogs for each program on a defined schedule.
- Coordinate with Wilderness Program Manager (Camp, Hante) and Outdoor Programs Coordinator (The Outdoor Academy) to shoot video and photos during outdoor programming including backpacking, white water paddling, and rock climbing.
- Oversee the creation and posting of videos of programs in session on a regular schedule as defined by the master marketing calendar.
- Photograph and post photos of The Outdoor Academy in session (or delegate) on a regular schedule. Coordinate with the Camp Program Manager – Marketing for photographing and posting of photos during the summer camp season.
- In coordination with the Website Manager assist programs with website updates and overall look and feel of the website following all brand standards and guidelines.
- Assist with design of promotional presentations for all programs.
Planning and budgeting - With the Directors of Program develop and execute budgets for the Eagle’s Nest marketing, communications, and public relations programs.
- Schedule and lead monthly marketing meetings for the Foundation
- Lead the Promotions Team in developing and achieving organizational goals and objectives with all matters concerning public outreach and marketing.
Alumni - Assist with Alumni outreach and coordination efforts with all programs including the Development Office.
- Work with each program, the Development Office, and Website Manager on developing and updating the structure and content of ENF’s Alumni web pages.
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