The Director of Sales and Marketing is responsible for the analysis, implementation and direction of the property’s sales and marketing activities in accordance with the Marketing Plan. The Director provides guidance to the sales team and marketing specialist. The Director coordinates service and activities related to the sales and marketing functions in order to maximize customer satisfaction and overall profitability. The Director of Sales and marketing is responsible for revenue production, positive ROI with marketing efforts and for the hotel meeting and or exceeding planned revenue objectives for RevPAR, occupancy, and average daily rate (ADR). The Director manages all areas of sales and marketing according to NHG standards to achieve a professional rapport within the business community.
The following is a representative list of the duties and responsibilities associated with this position:
Analyze pace and other revenue reports to help direct the sales team and web analytics and other marketing reports to help direct the marketing specialist to achieve budgeted goals
Improve the sales teams skills by auditing prospecting calls and accompanying them on some of their outside sales calls and site tours
Evaluates and confirms business to meet overall budgeted sales and profit margin
Oversees the coordination of various departmental activities as related to booked business to ensure customer satisfaction and hotel profitability
Formulates and executes projects for all market areas as stated in the hotel Marketing Plan to increase sales volume and profitability
Establish analytics to understand how our inbound marketing activity turns into customer and continually refines our process to convert customers
Participates as required in solving problems with other departments related to booked business
Works with our SEO/PPC team to drive traffic and bookings
Follows up on progress of groups booked, such as room night pick-up, rooming lists and cut-off dates, with the Front Office Management to insure maximum occupancy on a daily basis and ensures projections are accurate
Enhances the property’s community image and stays abreast of competition, new developments, and sales methods and techniques in the hospitality industry to maximize profitability
Conducts and/or attends meetings to maintain favorable working relationships among company associates and to promote maximum morale, productivity and efficiency
Prepares reports and tracks appropriately to develop a more informative data base for improved management decision making and critical evaluation of work activities
Performs all responsibilities in a timely and efficient manner, following established company policy and projecting a favorable image of the hotel and NHG. Works to achieve objectives, public recognition and acceptance
Keeps the General Manager promptly and fully informed of all problems or unusual matters of significance coming to his/her attention so prompt corrective action can be taken when appropriate
The ideal candidate will have a bachelor's degree in Hotel/Restaurant management or Marketing (A combination of vocational sales training and /or on the job training may substitute for bachelor’s degree), five years relevant sales experience, formal sales training, CRM skills, strong leadership/management skills, and outstanding leadership qualities.
About Newport Hospitality Group
The Newport Hospitality Group (NHG) is a premier hotel management company dedicated to improving hotel performance through cost-effective operations, national marketing and purchasing programs, comprehensive training, and sales development at the local level. We are a nationally-recognized hotel management company with operations across the eastern United States. For over twenty years, our company has built a reputation of enhancing a property’s intrinsic value with superior marketing and supporting operations.
The Newport Hospitality Group is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, age, national origin, ancestry, citizenship, disability or veteran status.