The Financial Services Information Sharing and Analysis Center (FS-ISAC) is a non-profit corporation that was established in 1999 and is funded by its 7,000+ member firms headquartered in 45 countries with users in 72 countries. FS-ISAC is a member-driven organization whose mission is to help assure the resilience and continuity of the global financial services infrastructure and individual firms against acts that could significantly impact the sector’s ability to provide services critical to the orderly function of the global economy. FS-ISAC shares threat and vulnerability information, conducts coordinated contingency planning exercises, manages rapid response communications for both cyber and physical events, conducts education and training programs and fosters collaborations with and among other key sectors and government agencies.
The FS-ISAC Marketing team provides strategic outreaches and touchpoints through integrated marketing campaigns to our various audiences including members, non-members and other stakeholders. Our goal is to provide the right message, to the right audience, at the right time and through the right channel.
We are currently looking for a Marketing Specialist to join our team! This position will assist the Head of Brand and Marketing in coordinating and managing a wide range of marketing activities and deliverables. This includes developing copy, collateral and promotional materials; building project timelines, maintaining project calendars, plans and status logs; developing content and updating website; and coordinating outreaches and collecting metrics. This position works closely with the Communications, Sales, Member Services and Business Relationship Management teams; and plays a role in supporting coordination of FS-ISAC’s overall marketing and communications efforts.
• Contributes to the successful execution of marketing plans and campaigns to further advance brand recognition and support the value-add of membership. • Supports and assists in the management of the external company website - makes basic page updates and adds graphics as needed. Periodic reviews all pages to ensure style guidelines are being meet and content is fresh. • Monitors and maintains data quality within the marketing database. • Works with FS-ISAC internal stakeholders to identify collateral material needs and oversee production and approvals. • Maintains FS-ISAC brand guidelines including oversight of all brand guideline breaches both internally and externally. • Manages various email campaigns, including template designs, calls-to-action and content used in our email sends. • Manages various member-targeted outreaches and touchpoints such as our monthly member newsletter, product and service one-pagers; and content. • Creates and maintains metrics reports on marketing activities, effectiveness and business impact. • Works with Product, Sales and Communications teams to develop and enhance the materials and collateral to further educate both internal and external stakeholders about our product features and their benefits. • Contributes to development and enhancement of policy and procedure documentation and user guides. • Administers and maintains calendars, workflows, plans, logs and resources as well as preparation of reports and presentations.
• Strong business writing skills with knowledge on writing for various audience and channels. • Strong editing and proofreading skills. • Strong organization skills to build out and maintain multiple project plans, logs and calendars. • Collaborate with content owners to produce strong content for multiple deliverables. • Prioritize tasks and activities effectively and handle multiple tasks simultaneously, supporting key teams with consistent ability to plan, coordinate and implement activities. • Use problem solving skills to identify and communicate potential risks, elevating as needed. • Is self-motivated and responsible; successful when working independently or as part of a team; and works well in deadline-driven environments. • Ability to write, edit and develop marketing tactics for global audiences. • Other duties as required.
Competency Statement(s) – to perform the job successfully, an individual should demonstrate the following competencies: • 4-6 years of experience in marketing, PR or communications. • Non-profit or association experience. • Basic to intermediate knowledge of graphic design, visual standards and experience with Adobe Creative Suite/Cloud, Canva and other design programs. • Intermediate knowledge of HTML and experience with CMS systems (Drupal, OpenSource) and AMS systems (Fonteva, NeonCRM, Wild Apricot). • Basic to intermediate knowledge and experience with email service providers/marketing automation tools (Pardot, Hubspot, Marketo); databases (SalesForce, other CRMs) • Writes clearly and persuasively in all situations; ensures writing matches the marketing objectives, medium and audiences. AP style required. • Project Management - ability to simultaneously work on fast turnaround and urgent assignments while also managing larger longer-term projects • Proactive and creative approach – Look for new ways to communicate including use of graphics and visuals and videos beyond just written content. • Problem Solving – Thinks critically and independently to identify potential situations; effectively communicates issues to the team; identifies and offers problem solving for all related areas. • Quality Management -- Is detail-oriented; consistently produces high-quality work without close supervision • Ability to interact with all levels of management, members, vendors; must be able to impact and work cross-functionally. • Understanding of financial services and cybersecurity a plus.
Bachelor’s degree or equivalent combination of education and experience in marketing, public relations or communications.
TECHNOLOGY AND SOFTWARE SKILL SET
• Basic to intermediate knowledge of graphic design, visual standards and experience with Adobe Creative Suite/Cloud, Canva and other design programs. • Intermediate knowledge of HTML and experience with CMS systems. • Basic to intermediate knowledge and experience with email service providers/marketing automation tools (Pardot, Hubspot, Marketo); databases (SalesForce, other CRMs) • Has aptitude for and is well-versed in technology applications and platforms in general business settings (Office 365).
Seniority Level: Mid Level
Salary: Commensurate with experience
WORK ENVIRONMENT This position is performed in an office work environment with physical demands associated with that environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Internal Number: 1038
About FS-ISAC, Inc
Financial services company that provides information to the financial sector relating to cybersecurity and sharing.