The Rowan County Tourism Development Authority Destination Marketing Manager holds a strategic role with responsibilities and management in marketing, digital strategies, programs and infrastructure. This position will work with all departments within the RCTDA (partnership marketing, destination marketing, meeting/group sales, visitor services, internal and external partners/vendors) to ensure top-quality marketing content as well as maintaining the TDA’s digital platforms, CMS, CRM and social media. This position requires 3-5 years of experience in marketing, digital marketing and/or tourism and will report to the Chief Marketing & Communications Officer. For more information: www.visitsalisburync.com/about/career-opportunities/
Demonstrated record of achievement in a prior marketing position, destination marketing preferred.
Strong skills in creativity, imagination, and ingenuity to communicate effectively.
Computer skills a must. Basic knowledge of HTML and graphic design skills helpful
Understanding of web analytic tools. (i.e. Google Analytics)
Has strong interpersonal skills and communication skills.
Bachelor's degree in marketing, communications or equivalent.
3-5 years of work experience required in marketing with knowledge in digital marketing.
Organized and detail oriented. Flexible, positive and a self-starter with ongoing enthusiastic interest to learn new skills.
Analytical mindset with ability to coordinate and comprehend quickly and accurately decipher the flow of information and details.
Ability to work in a fast paced environment with set timelines and ability to adapt to changing environment.
Knowledge of local, regional and North Carolina destination and tourism industry a plus
About Rowan County Tourism Development Authority
Capitalize on your potential and truly “Be an Original” by joining the Rowan County Tourism Development Authority team! (RCTDA) The Rowan County Tourism Development Authority (RCTDA) is a North Carolina Public Authority established through enabling legislation from the North Carolina General Assembly. The RCTDA is County-wide in scope, and its efforts are directed to the development of Rowan County’s potential tourism and meeting sites, including all sections and communities of the County. The RCTDA is organized to promote and encourage visitor travel activities in Rowan County, North Carolina and to assemble and disseminate information designed to maintain and further develop Rowan County’s position in the visitor industry.
The RCTDA is searching for a Destination Marketing Manager who seeks to promote a thriving destination and enjoys a fast paced ever evolving environment!