The Gerontological Society of America, a 501(c)(3), $7M organization, with 5,500+ members is seeking associate director of marketing & social media to direct the planning, executing, and the day-to-day oversight and implementation of the organization’s strategic marketing (including social media) plans to ensure an accurate, consistent message in its marketing initiatives. Has overall management responsibility for marketing materials that support membership development, annual scientific meeting, special events, publications, professional affairs/policy, products, and services directed to members, customers, markets, and industries. Manage and oversee market research initiatives that assist with the organization’s goals and objectives.
Provide leadership for the planning, developing, and implementing of the organization’s social media strategy and activities, with the intent of enhancing the profile of the organization and the role and value of the aging professional and GSA to the business community, media, governmental entities, and the public.
Oversee appropriate research and analysis to support and validate recommendations. Oversee day-to-day product marketing and social media efforts for appropriate GSA products and services; including collateral (print) materials, web-based marketing initiatives, advertising sales, trade shows and advertising campaigns. Develop marketing/social media financial planning and budgets and integrates with other department financial plans. Lead cross-functional organizational efforts to maximize marketing opportunities. Works collaboratively with the associate director of membership to facilitate effective and productive membership campaigns that meet recruitment and retention goals.
Ensure all goals and objectives are being reached. Support departments to achieve their goals and program(s) financial objectives. Complies with all organizational policies & procedures, and project milestones, that cross department lines such as those established by accounting (i.e. budget and on-going financial management), human resource (i.e. performance management), and information technology. Meet or exceed budget targets and financial performance goals and objectives. Supervises one employee: Program Manager.
Minimum a Bachelor’s of Business Administration/Marketing. Preferred a Master’s (M.A.) or equivalent preferably with a marketing focus.
Minimum of 5-10 years related experience and/or training; or equivalent combination of education and experience. Preferred 10+ years marketing experience, healthcare association experience strongly preferred.
Experience with social media and on-line marketing html (banner ads, web content, content/inbound marketing and Google Ad Words). Proficiency with MS Office, including Excel, Word, and Outlook, and knowledge of Adobe Acrobat in a PC environment.
Understanding of association management systems, HTML, and Adobe Creative Suite highly desirable. Knowledge of Contact Management systems; Project Management software. Knowledge of Association Management Information Systems (preferably Clear Vantage) preferred.
About The Gerontological Society of America
The Gerontological Society of America (GSA) is the nation's oldest and largest interdisciplinary organization devoted to research, education, and practice in the field of aging. The principal mission of the Society — and its 5,500+ members — is to advance the study of aging and disseminate information among scientists, decision makers, and the general public. Founded in 1945, GSA is the driving force behind advancing innovation in aging — both domestically and internationally. Its members come from more than 50 countries.
The Society’s headquarters is located in Washington, DC. Its staff — working with an elected Council, editors, and various committees — manages all the activities of the organization. GSA members have the choice to affiliate with one of four professional sections: Biological Sciences, Behavioral and Social Sciences, Health Sciences, and Social Research, Policy, and Practice. Students and recent graduates also become part of GSA’s Emerging Scholar and Professional Organization. GSA fosters collaboration between physicians, nurses, biologists, behavioral and social scientists, psychologists, social workers, economists, policy experts, those who study the humani...ties and the arts, and many other scholars and researchers in aging. This stems from the belief that the intersection of research from diverse areas is the best way to achieve the greatest impact and promote healthy aging.
GSA publishes the longest-running and most widely-cited peer-reviewed journals in its field: The Gerontologist; The Journals of Gerontology, Series A: Biological Sciences and Medical Sciences; The Journals of Gerontology, Series B: Psychological Sciences and Social Sciences. Innovation in Aging is GSA’s first interdisciplinary open access journal. GSA convenes an Annual Scientific Meeting which showcases the latest advancements in gerontological research. This event attracts approximately 4,000 professionals, and the program consists of more than 450 peer-reviewed scientific sessions featuring research presented for the first time.