HSMAI Foundation Career Center

About This Opportunity

Practice Hospitality is seeking a hands-on senior marketing manager to join the commercial team at one of Lodging Magazine’s “management companies to watch” and drive revenue and market share results for an expanding portfolio of award-winning, exceptionally designed and concepted, lifestyle hotels located in the most exciting markets in the nation. Fully remote, great opportunity for growth.

Job Role

As a core member of the Practice’s integrated commercial team of marketing, revenue management, and sales, the senior marketing manager plans and executes marketing functions for a portfolio of hotels in the development, pre-opening, and operating stages and a growing hotel management company. This person collaborates closely with commercial directors and executives across the organization from hotels to headquarters.

Our ideal candidate is an energetic marketing professional who thrives on creativity and delivering results.

Responsibilities

• Strategy, Communication, and Reporting
• Plan, execute, measure, and communicate marketing campaign commercial performance (production and spend) to stakeholders: hotel teams, management company, and hotel ownership.
• Plan, write, and execute marketing plans for hotels and management company to include spend budgeting, forecasting, and management.
• Plan, communicate, deploy, and support marketing initiatives, guest communications, and collateral for hotel teams to execute and deploy.

• Ecommerce and Media: Owned, Paid, Earned
• Manage website development and marketing agencies for website performance from development to enhancements.
• Plan, write, and publish website copy and merchandising.
• Manage marketing agencies for owned, paid, and earned media: website, email, social, messaging, print, radio, out of home, etc.

• Media Relations
• Manage media visits, media inquiries, and pitch press: local, regional, and national.
• Create and maintain all press materials: releases, fact sheets, media alerts, photos.

• Creative
• Copywrite materials and content across a variety of platforms and channels.
• Collaborate and direct graphic design partners with brand standards.
• Manage on-site photoshoot art direction and high profile brand activations.

• Social Media
• Manage community, influencer, collaboration, and promotions.
• Plan, post, and merchandise content and profiles

Requirements

• Three or more years’ experience in hotel, travel, or tourism marketing.
• One or more years’ experience in remote work.
• Bachelor’s degree; communications, marketing, or hospitality degree preferred.
• The ability to travel 15-20% of the time to hotels.
• Only accepting candidates that reside in continental U.S.A. at this time