SENIOR MARKETING MANAGER, DIGITAL MEDIA AND ADVERTISING, MIT Press, to be responsible for shaping the digital marketing strategy of the Press, expanding readership, and raising the profile of MIT Press books and journals and the Press itself by developing international digital Will establish the strategy and implementation of an international advertising plan for all books, journals, and subscription products each season; plan and implement all external books email and other digital campaigns to newsletter subscribers (via MailChimp), develop a relationship with subscribers, and create goals to grow the email subscriber list and includes regular ROI tracking by campaign; track the overall social media strategy for books and journals; setting and managing an annual budget; take a leading role in curating the website home page; and provide training in best practices in social media. Will report to the director of marketing and author relations, manage marketing designer and grassroots marketing coordinator, and work closely with marketing and publicity staff across the department.
REQUIRED: bachelor's degree, preferably in marketing, business, or communications; at least five years' work experience creating marketing content across all media (web, social media, email, and print), preferably at a trade publisher or university press; familiarity and experience with MailChimp or other email marketing service; demonstrated proficiency with current and emerging social media and digital platforms; and strong analytical and communication skills. A demonstrated creative and innovative approach to work preferred, as is experience contributing to the creation of digital and print graphic content and overseeing the production of graphic materials and contributing to the overall website strategy. Job #14759-P
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