Your role Are you skilled at analyzing digital user behavior? Do you know how to optimize marketing campaigns? We're looking for someone like that to: – partner with marketing and product stakeholders to understand, define and prioritize tracking and reporting requirements – work with IT to identify gaps in data capture strategy and provide implementation guidance – assist in troubleshooting implementation issues during development, QA and UAT phases – maintain current, accurate documentation and in-tool annotations – monitor analytics governance compliance to improve data quality, especially with campaign tagging – compile, integrate, and analyze data from multiple sources to identify trends; expose new opportunities; and answer ongoing business questions – manage email and web A/B and MvT tests using statistical rigor to ensure valid results – use KPIs, diagnostics, drivers and indicators to measure performance against business goals – create standard, recurring reports to democratize marketing effectiveness metrics as well as provide quick turn-around responses to ad-hoc data queries – organize and communicate data insights and recommendations in a clear, concise and actionable format tailored to the target audience (often presentation format) – develop client segmentation to support targeted messaging as well as personalization efforts – manage Digital Analytics software tool vendors and agency partners – stay current on emerging solutions and measurement techniques in the Digital Analytics space – internally evangelize Digital Analytics team capabilities – continuously monitor the health of web and optimization programs through measurement of Digital Analytics Team goal metrics
Your team You'll be working in the Global Research Technology team in New York. We are in the process of building a street-leading platform for sell-side research distribution. Our team focuses on optimizing how clients consume research content, which is why measurement is front-and-center in our strategy.
Your experience and skills You have: – experience in a similar role (and you loved it) – a Bachelor's degree (quantitative field or applied social science preferred) – 2-3 years experience with web analytics tools (Adobe Analytics/Site Catalyst/Omniture preferred) – 1-2 years CRO experience (Adobe Target preferred)
Financial industry experience not required.
You are: – curious and a passionate about using data to inform business decision-making – a top-notch written, visual and oral communicator, with the ability to communicate complex analyses and calculations to non-specialists – comfortable with large, disparate data-sets
What we offer Together. That's how we do things. We offer talented people around the world a supportive, stimulating and diverse working environment. We'll value your passion and commitment. And reward your performance.
Take the next step Are you truly collaborative? Succeeding at UBS means respecting, understanding and trusting colleagues and clients. Challenging others and being challenged in return. Being passionate about what you do. Driving yourself forward, always wanting to do things the right way. Does that sound like you? Then you have the right stuff to join us. Apply now.