The Assistant Dean for Communications is broadly responsible for the deployment of school resources to align communications and marketing with LSB mission and priorities. Overall charge will be directing and coordinating all college-level communications efforts, including strategic planning, implementation and evaluation, and developing the College's branding messages and communications initiatives across units. The Assistant Dean's main focus is on communicating with external audiences, and the responsibilities include oversight of communications directed toward: media and public relations across the college's missions, graduate student recruitment, development and alumni relations, including all campaign materials, building communications (e.g. digital display boards, other displays, way finding), dean's initiatives in extension and outreach, college or university initiatives, and all other dean's communications
|Essential Duties and Responsibilities|
1) Leads the development and execution of a strategic and comprehensive marketing and communications plan for the Leavey School of Business (35%)
a) Develop, write and produce strategic communications (including drafting and editing news releases and pitching stories to national media) and oversee the creation of marketing publications in both print and electronic media to serve a variety of stakeholders including students, alumni, faculty, prospective faculty, university leadership and local and national media.
b) Develop a communication strategy, advertising plan and new recruitment materials for the School's graduate programs.
c) Develop and oversee a broad media relations strategy for local, national and international media
d) Oversee the strategy and implementation of LSB's website and all print and digital efforts including social media.
e) Provides LSB constituents with the marketing support they need to achieve their goals; including recruitment & fundraising
f) Leads Business School Web Team, comprising department webmasters and technical staff
g) Creates and manages budget for School of Business marketing and communication efforts. Identifies sources of funding and potential publishing partners for marketing and communications projects.
2) Provide both strategic and tactical direction for the School's marketing efforts (35%)
a) Create and implement a comprehensive marketing program that will enhance the School's image and position.
b) Provide editorial direction and oversee the design, production and distribution od all publications within the school.
c) Provide editorial direction and oversee the design, production and regular update of all social media presence.
d) Act as the school's representative with the media. Develop media strategy and messaging, actively solicit media interest in the center and ensure regular contact with target media and appropriate response to media requests.
e) Lead/collaborate with the university's Office of Marketing and Communications and other within SCU to ensure appropriate coverage for the school's events and activities; build on their marketing efforts and ensure consistency of messaging for both the school and the university.
f) Ensure appropriate branding and representation of the school in relevant public forums
3) Evaluate & manage market assessments and performance (10%)
a) Launches strategies to further strengthen and expand our relationships
b) Initiates and manages market research initiatives
c) Develops and maintains database and measurement tools to assess effectiveness of marketing activities.
d) Evaluates and implements business customer retention marketing tactics and opportunities as base grows.
e) Use latest research and trends to ensure marketing and communication reaches a variety of local, national & international constituents
4) Supervision & school leadership (10%)
a) Participant as part of the school's leadership team
b) Recommend short and long term goals to the Dean to ensure overall health and vitality to the School
c) Supervise Digital Content Manager (1 FTE)
d) Supervise Web Coordinator (.5 FTE)
5) Special Projects, as assigned by the Dean of the Leavey School of Business (10%)
a) Manages SCU Business Index marketing and news relations, including securing annual survey pool, as well as identifying and cultivating partners (media, funding, technical, etc)
b) Represents the School (often being the first point of contact) for relationships with external media professionals, as well as numerous suppliers and vendors.
c) Other projects, as assigned
|Provides Work Direction|
- Digital Content Manager (1 FTE)
- Web Coordinator (.5 FTE)
- Dean, School of Business
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation. Considerable time is spent at a desk using a computer terminal.
May be required to travel to other buildings on the campus.
May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
May be required to occasionally travel to outside customers, vendors or suppliers.
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job. Typical office and computer lab environment.
Mostly indoor office environment with windows.
Offices with equipment noise.
Offices with frequent interruptions.
|Knowledge|| Knowledge of various software & electronic applications Familiarity with data analytics|
|Skills|| Documented skill and successful experience writing and editing speeches, public statements, and related communications materials for a wide range of audiences; experience with online publications an internal communications.|
Advance verbal and written skills to articulate ideas and issues concisely and persuasively, using appropriate editorial style and English grammar
Strong interpersonal and communication skills
|Abilities|| The abilities to: think critically and creatively in analyzing complex situations and produce clear communications to address them; anticipate needs, identify and analyze a variety of issues, and identify problems, making recommendations and/or taking action to resolve them; prioritize multiple assignments and meet conflicting deadlines within a dynamic environment; strong attentions to detail and technical accuracy; maintain strict confidentiality and discretion|
ability to work effectively with a wide range of constituencies in a diverse community
|Education and/or Experience|| Bachelor's degree required in related field, such as marketing, strategy or similar. Advanced degree preferred.|
Minimum 10 years experience in campaign marketing public relations, marketing, communications, journalism, or related field; preferably in an academic institution