Founded in 1977, LRP produces some of the largest specialized conferences and trade shows in the nation, giving attendees an unsurpassed educational experience and giving exhibitors the opportunity to introduce their brand and solutions to HR professionals from around the globe.
LRP is looking for a talented, organized and creative Marketing Manager to help grow the awareness and attendee participation for two national conferences targeted to Human Resource professionals. This person will work closely with the Marketing Director and company leadership to analyze, create and execute innovative marketing plans using a wide array of marketing tactics. Our ideal candidate will possess a demonstrated ability to manage a high-volume of projects; write compelling marketing copy; execute email, SEO and direct mail campaigns; and an assertiveness to offer new ideas that will contribute to the overall success of the company.
Collaborate with Marketing Director to create, develop and execute marketing budget and plans, define and implement campaign schedules, and manage campaign costs and resources within budget.
Research the market and audience to create successful audience-relevant marketing campaigns
Carry out experiments to optimize marketing results.
Manage in-house lists, list acquisition, and assist in developing list segmentation strategies.
Manage email marketing campaigns end-to-end, including planning, testing, execution, reporting and optimization.
Develop and optimize digital marketing retargeting campaigns.
Implement SEO initiatives and drive key processes such as keyword research, competitive analysis, on-page optimization, meta-tag creation and more
Gather and analyze data to report on how to improve existing and future campaign efforts.
Work with subject matter experts to gather pivotal information to develop clear and relevant messaging within marketing pieces.
Develop creative, persuasive, and original copy in a high-volume environment.
Review and edit promotional materials for marketing effectiveness and quality control.
Work collaboratively with internal teams including Creative Services, Social Media, Digital Marketing, Sales, Customer Service, and Meeting Planners.
Manage, mentor and develop a Marketing Coordinator.
Bachelor’s Degree in Business, Marketing
4 years related work experience including supervisory responsibilities
B2B Marketing Experience
Previous quantifiable success in managing marketing projects from end-to-end
Knowledge of SEO/SEM and Google Analytics
An exceptional writer: capable of crafting well-written messages quickly
Analytical mindset with strong Microsoft Excel skills for analyzing and reporting data to translate findings into suggestions for actionable and profitable marketing plans
Ability to work under tight deadlines
Advanced proficiency in all Microsoft applications and Adobe software
Ability to successfully manage multiple tasks while remaining organized
Ability to think creatively and innovatively
Ability to travel up to 20% of the time
Self-driven, results-oriented individual with a positive outlook
Knowledge of Human Resource Market and Technology Industry
Experience in SEO, email marketing and digital advertising
Utilizing Google Analytics to monitor and measure website and email marketing effectiveness
Ability to take initiative and effectively adapt to change
Demonstrated ability to follow established workflows
Experience with a project management system/software
In addition to a stable and supportive work environment, we provide:
Health and Dental insurance
401(k) with employer match
Paid holidays and vacation
Supportive office environment with business casual attire
As an EO/AA employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran, or disability status.