Executive Director of Marketing and Communications
December 4, 2017
Higher Education Institution
Job Title: Executive Director of Marketing &Communications Job Class: Administrative Department: Office of Marketing and Communications Reports to: Vice President for Institutional Advancement FLSA status: Full-time/Exempt/12-months
To Apply: Please email an Otterbein employment application, cover letter and resume including salary expectations addressing this position to email@example.com; FAX to 614-823-1511; or mail to Otterbein University, Human Resources, 1 South Grove Street Westerville, OH 43081. The application form may be found on the page at this link: http://www.otterbein.edu/public/About/Careers.aspx.
SUMMARY: Otterbein University, a mid-size, private university, perfectly located in the community of Westerville, Ohio, within 10 minutes of downtown Columbus, is seeking a new Executive Director of Marketing and Communication to guide the character, direction and underlying principles of communication and marketing efforts for the University. Otterbein is experiencing unprecedented momentum in strategic enrollment gains, brand reputation, and fundraising and is eager to welcome an experienced innovator to serve as the chief communication officer. The successful candidate will be prepared to lead the team and institution in its efforts to be nationally regarded as a pace setter for higher education.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Plan, implement and manage communications strategies to position the institution, its programs, employees and students favorably to all appropriate media in relevant markets;
Interpret and represent the activities and mission of the institution in a highly proactive manner to its various publics through all available and appropriate media outlets;
Develop and implement communications and public relations strategies to enhance town-gown relations with the City of Westerville and the Greater Columbus metropolitan community;
Work collaboratively with the President of the University to articulate key messages necessary for the advancement of the institution. Serve as Spokesperson for Otterbein University;
Oversee and insure campus compliance with all approved graphical identity standards and use of the institutional logo and tag line, as appropriate, on all University publications;
Edit and place news releases and story concepts with all relevant local, regional or national media. Proactively seek out stories on campus for media exposure. Serve as campus liaison for representatives of the media;
Direct and manage the activities of the Director of Publications, Director of Web Services and Sports Information Director along with their assistants, interns, secretaries and University Work-Study students;
Develop and administer the entire Communications budget that includes all publications, advertising, university relations (public relations) and Artist Series functions;
Work collaboratively with the Director of Alumni Relations on promoting and developing the Alumni On-Line Community;
In cooperation with the Offices of Admissions, Continuing Studies, and Graduate Studies, develop marketing and advertising plans for the recruitment of students through media advertising and implement those plans through the placement of advertisements and production of supporting materials;
Provide coordinative support for special events on campus associated with the Artist Series and the Vernon A. Pack Lecture Series
SUPERVISORY RESPONSIBILITIES: Management responsibility over six full-time employees: Director of Publications, Director of Web Services and Sports Information Director along with their assistants, interns, secretaries and University Work-Study students.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE: Must have at least a Bachelor’s degree from an accredited higher education institution in a field related to communications or public relations. At least ten years of progressively responsible experience in communications, media relations or public relations is required. Past supervisory experience within complex organizations, especially academic organizations, is strongly preferred.
LANGUAGE SKILLS: Must demonstrate excellent written, oral, and interpersonal skill.
TECHNICAL SKILLS: Familiarity with Microsoft Office and have facility with database and web applications.
REASONING ABILITY: A strong work ethic, creativity, proficiency in planning and execution, a developed sense of teamwork and a proven ability to work with many different constituencies, and excellent management skills.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The ability to see details at close range (within a few feet of the observer).Long periods of sitting at a desk in front of a computer. Must be able to meet regular and predictable attendance standards.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work often done in teams with many different constituencies. Telephone / E-mail correspondence
This description is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of employees under supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned that are of similar kind of level of difficulty.
Otterbein University is an Equal Opportunity Educator and Employer.
Otterbein University is committed to providing a welcoming environment free from unlawful discrimination. To this end, the University prohibits any form of discrimination against any person on the basis of race, color, sex, gender, pregnancy, religion, creed, marital status, partnership status, age, sexual orientation, gender identity, gender expression, national origin, disability, military status, or any other legally protected status in its programs and activities. However, the University’s commitment to a nondiscriminatory environment is not intended to abridge unduly its commitment to academic freedom, free speech, or its educational mission. Inquiries or complaints regarding any form of discrimination or harassment may be directed to:
Scott Fitzgerald Director of Human Resources and Legal Affairs Title IX Coordinator 614.823.1130
Historically progressive. That is the hallmark of Otterbein University and those connected to this private university nestled in the picturesque, historic Uptown Westerville district in central Ohio. Otterbein University was established in 1847 and named for Philip William Otterbein, a founder of the United Brethren Church. Shaped by its historic relationship with the Church, a set of deeply roote...d values still guide this model community of leaders and learners. Otterbein has set the pace by providing an educational experience that is progressive, innovative and inclusive. Today Otterbein University enrolls 2,480 undergraduate students in more than 70 majors and 456 graduate students working toward one of six master’s degrees or a doctor of nursing practice degree. Students come from towns throughout Ohio and represent 42 states and 11 countries, enriching the campus through their individual and collective diversity. Integrity, humane values and an inherently just, moral compass have guided Otterbein’s forward-thinking vision and actions—from its curriculum to its responsibilities as a member of academic, regional and global communities.