Marketing Research: Client Service, Marketing Research: Management, Marketing Research: Other
AARP Research is an integral part of Policy, Research and International (“PRI”) which includes AARP’s Thought Leadership group, the Public Policy Institute, the Office of International Affairs, and the Office of Policy Integration. The Vice President (VP) of Strategic Research Services will lead a department with the larger Research organization of three unique but complementary teams that support the research efforts of the larger Research organization and AARP. These teams include:
•Library & Strategic Services, which manages our library services –including a new high profile library space in the building, and our syndicated research relationships •Creative & Communication Services, which supports the larger Research team with digital media, data visualization, graphics and design, and more •Research Resources, which includes our in-house research assets such as consumer panels and communities, a survey database, etc.
The VP will shape and direct an agenda for the department focused on high ROI research services that yield actionable insights and foster innovative thinking about how we approach research, knowledge management, and insights sharing. While insisting on the highest standards in supporting research and driving the growing reputation of AARP Research as a respected source of research assets, data and insights on the 50+, the VP will also be focused on driving a culture of curiosity and innovation within the Strategic Services team to bring in new solutions for the larger Research organization. As a key ambassador for AARP Research and our capabilities both internally and externally, they will be passionate about insights that drive impact and innovation and will facilitate strong client relationships and an external network of partners and advisors.
•PhD, MBA/MA or Bachelor’s degree in the social behavioral sciences, market research or related discipline •10 years relevant experience •Experience managing teams that need project management or other service-related support and resources •Strong knowledge and command of research methodologies, techniques, and processes •Strong understanding of financial planning and budgeting processes •Proven leadership skills and a management style that is effective with leading and developing highly skilled team members and supporting processes for accountability •Self-awareness, emotional maturity, and a demonstrated ability to connect authentically with others. •Excellent oral and written presentation skills with the ability to convey key takeaways simply and visually, and to effectively communicate the value of research support services to the larger organization •Ability to adapt to AARP's organizational culture.
Preferred •Experience across at least two of the core service areas of the department – information management and services, syndicated research management, creative and communication services, panel or community development and management, etc. •Experience developing and implementing systems and processes for ROI management – from KPIs and metrics development through reporting •Ability to demonstrate outstanding morale and team building skills. •Ability to maintain a strategic view and enable others to share it.
Additional Salary Information: Competitive salary, including incentive pay
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families suc...h as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.