Position Title: Director of Marketing & Digital Communications
Organizational Reporting to: Deputy Executive Director
Supervises: Marketing Coordinator, Website Producer, and Graphics Designer
The Director of Marketing & Digital Communications is responsible for leading staff in the design, implementation and management of on-line & off-line communication strategies focused on media and industry engagement, and promoting the value of SWANA's role as the association leader for resource management. This will be achieved through a combination of communications, public affairs and e-marketing communication strategies. This position will report directly to the Deputy Executive Director.
Develop a strategic communications plan that incorporates existing and new messaging and marketing content and determines optimal methods of promotion and dissemination of corporate and marketing content
Work with the Senior Leadership Team and individual departments to develop promotions and communications.
Create, adapt, improve and optimize web communication for SEO and organic and keyword search
Manage the corporate branding for the organization as a whole including: the Applied Research Foundation and SWANA Chapters
Oversee strategy for development of social media profiles and quality content on Twitter, Facebook, and LinkedIn.
Develop other relevant social media outlets to support and expand our digital presence
Recruit and maintain of media partnerships for development of trade-in-kind agreements
Manage public and media relations
Assist in the preparating and drafting of various communications (email, social media, blogs, etc.) including public commentary for SWANA Leadership
Oversee art direction with creative staff
Create and manage marketing plans for SWANA’s products and services, in collaboration with primary staff responsible for products and services.
Assist the Director of Membership with efforts to grow and retain SWANA Membership.
Manage the relationship with SWANA’s marketing/communications and related vendors.
Create and manage all marketing budgets.
Evaluate metrics and report on effectiveness of marketing efforts.
Email campaign development & implementation
Manage inbound marketing system, including campaign development & data analysis
Develop compelling custom content
Optimize print, social media campaigns to generate awareness, interaction, brand exposure, and new sales
Identify appropriate print and social media channels for targeted campaigns
Transform content to ensure easy sharing via social networks
Build and maintain a strong online reputation for SWANA
Manage the strategic development and supervise maintenance of SWANA’s website including content and functionality.
Manage media relationships, especially the trade press, to ensure that SWANA is the leading resource for solid waste management and industry safety matters
Direct the communication activities of SWANA with both internal and external audiences.
Supervises the development of the content and production of SWANA’s e-newsletter and editorial for MSW Management magazine.
Manage the relationships with outside vendors utilized for communications materials (freelance writers, editor, publishers, printers, etc.)
Evaluate various member communication options and make recommendations to SWANA's Executive Team.
Manage the creation of the script for the annual business meeting and general sessions.
Manage regular member communications through utilization of a variety of technologies.
Recommend additions and revisions to SWANA’s programs/services.
Attend board, assigned committee, and other meetings as required.
Attend SWANA events to provide on-site staffing as assigned.
Professional Experience & Skills
Management of public relations, communications, marketing and/or digital communication teams
Experience developing and executing inbound marketing and marketing automation strategies
5-7 Years of Digital Communications experience
10+ Years of Marketing experience
Ability to nurture established relationships with media and forge new ones with additional outlets
Expert knowledge in the latest digital and social media technology and channels and how to best leverage for marketing programs as part of an overall strategy
Excellent project and deadline management skills
Proficiency in both MS Office Suite and Mac platform.
Strong copywriting and editing skills
Strong working knowledge of HTML, Email Campaign Systems, Social Media Platforms
Highly motivated, quick-learning, self-starter
Excellent proficiency in writing and speaking in English; multi-lingual is desired but not required
Must provide cover letter, resume, and portfolio of work–including writing and digital samples.
Additional Salary Information: Commensurate with experience.
About Solid Waste Association of North America (SWANA)
For more than 50 years, the Solid Waste Association of North America (SWANA) has been the leading professional association in the solid waste field. Our association serves over 9,500 members throughout North America, and thousands more with conferences, certifications, publications, and technical training courses. SWANA's core focus is to advance the responsible management of solid w...aste as a resource.
Visit us online at www.SWANA.org.
SWANA National Headquarters currently employs 20+ full-time employees. We are a fun, laid-back office that places our commitment and service to our members as #1 priority. We provide excellent benefits and are located one block from the Silver Spring Metro Station.