Primary Location: Australia,New South Wales,Sydney
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: No
Job ID: 17050337
As part of one of the world's largest financial services companies with a presence in more than 100 countries, Citi Australia has provided financial services to Australian consumers, corporates, institutions and governments for more than 30 years. Recognised for its innovative range of global products and services, Citi today counts more than one million Australians and one thousand local corporate and institutional clients as valued customers. STRATEGIC INTENT
The Marketing Manager for Cards Partnerships will develop and implement strategies and campaigns to maximise the acquisition of profitable new to bank (NTB) credit cards customers across external Partners. The Marketing Manager supports the Partner in managing their own marketing strategy, budgets and campaigns by influencing and driving excellence in Partner marketing activity through strong stakeholder relationships and through best practice insights.
Achieving new to bank and cross-sell account targets utilising all Marketing channels.
End-to-end management of the marketing and marketing related operational activity, to support the Partner's cards acquisition marketing strategies, including offer development and marketing campaigns.
Works with Partners as the key contact point for Partnership Acquisition Marketing - leads the day-to-day management of the marketing strategy and implementation.
Develops yearly marketing plans and ongoing campaign strategies in conjunction with the Partner. Monitors results and seeks continuous improvement and channel optimisation.
Monitors key acquisition metrics (approval rates, daily volumes, cancellation rates by channel) and influence improvements as required.
Works with key internal stakeholders to deliver profitable offers and acquisition KPIs - including Partnership Commercial and Product, Sales and Distribution, Risk, Compliance, Finance, Product Operations, Credit Operations, Digital, Decision Management, Customer Experience, call centres etc.
Works with the broader Partnership team (Commercial and Product, Sales and Distribution) to achieve the best outcomes for the Partners and for Citi - fosters a team relationship with shared goals.
Managing the annual budget and monthly accrual process for all acquisition campaigns; meeting all reporting deadlines including accruals, campaign calendars and marketing metrics and ensuring ongoing optimisation of budget allocations.
Be the point person at Citi for the Marketing Acquisition activity, driving the strategic direction of all initiatives and managing the campaign pipeline.
Focus on meeting revenue targets while managing risk and minimising costs per account. Contribute to targets relating to Partner performance including, attrition, activation, BT rates, revolve rate, ANR and profitability.
Gain an in-depth understanding of profit models and associated drivers, credit and risk policies - to support offer development and trend analysis. Monitor monthly financial statements and key indicators to determine specific areas for improvement.
Responsible for providing reporting and insights on Partner Card Acquisition including, but not limited to, campaign calendars, marketing metrics, budgets and contribution to the monthly Business Review and quarterly/half yearly/annual reviews.
Understand credit and risk policies to identify opportunities pertaining to credit policy.
Build effective relationships with internal and external stakeholders - develop and use collaborative relationships to facilitate the accomplishment of business goals
Effective written and verbal communication - communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology
Effective analysis and decision making - identify and understand issues, problems and opportunities and develop appropriate solutions.
Adapt to change in a fast paced environment - flexibility to adapt to an ever-changing environment, while maintaining focus and drive
Ability to multi-task - able to manage time and competing priorities to deliver effective outcomes
Results driven and self motivated
Strong interpersonal and leadership skills
Excellent time management skills
Strong influencing and negotiating skills
Excellent attention to detail
Bachelor degree in Marketing or related discipline
Minimum 3-5 years in Marketing. Experience in credit cards considered a plus
Strong background in retail marketing preferred