The University of Miami is considered among the top tier institutions of higher education in the U.S. for its academic excellence, superior medical care, and cutting-edge research. At the U, we are committed to attracting a talented workforce to support our common purpose of transforming lives through teaching, research, and service. Through our values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity and Teamwork (DIRECCT) we strive to create an environment where everyone contributes in making UM a great place to work. We are one of the largest private employers in Miami-Dade County; home to more than 13,400 faculty and staff from all over the world.
Minimum requirements are a Bachelor’s degree in Journalism, Public Relations or related field and ten years' experience in strategic communications and media relations with increasing responsibilities and project oversight; experienced in creating content for a variety of channels and audiences; proven track record in pitching stories and increasing share of voice on local, regional and trade levels; a similar track record in national and international levels a plus; Healthcare or bioscience research communications experience preferred. Any appropriate combination of relevant education, experience and/or certifications may be considered.
MSOM - Marketing and Communications Department has a leadership opportunity for a Director of Communications and Media Relations for the University of Miami Health System. The Director develops, directs and oversees implementation of media strategies that align with the programmatic and business goals of the health system, including Sylvester Comprehensive Cancer Center. The Director plans and executes internal as well as external communications. Leveraging the best-in-class practices for media relations communications, the Director will increase the health system’s share of voice locally, regionally, nationally and internationally. In particular, the Director will implement strategies that support volume-building efforts, national reputation initiatives that include an increased presence in trade publications, referring physician outreach and more. Experienced and skilled across all channels of earned media – print, television, radio, digital and social as well as proficient in multimedia packages that “sell” stories.
Oversees and directs all traditional and social media strategies for key service lines of the health system;
Develops a media relations strategic plan that supports the programmatic and business goals of the health system;
Works collaboratively with leadership, researchers and physicians to develop stories and multi-media content that support brand messaging and positioning;
Pitches, promotes and secures placements of stories in local, regional, national, international and trade media; within this outreach, particular attention should be paid to Hispanic media outlets.
Determines and produces content needed to secure placements (including but not limited to multimedia packages, infographics, story graphics, photos and video);
Prepares weekly, monthly and quarterly reports of coverage, share of voice, ad dollar conversion, impressions, etc.;
Constantly monitors media for developing stories and secures third-party commentary placements of the health system’s experts;
Develops, cultivates and maintains relationships with reporters, editors, publishers, producers, bloggers/influencers and other media professionals for the benefit of the health system; outreach should also include Spanish-language outlets.
Leverages social media, bloggers, online publications and other digital channels and assets to increase share of voice for the brand;
Develops and oversees adherence to media protocols and best practices;
Develops and disseminates clinical- and research-focused content for multiplatform internal and external purposes;
Works with health system leadership on developing content for newsletters targeted for internal and external audiences;
Closely works with Sylvester Comprehensive Cancer Center’s director on communications strategies and messaging;
Remains abreast of current regulatory requirements for patient privacy and information that can and cannot be released across varied media platforms;
Maintains relationships with advocacy and third-party authorities who can be leveraged as supportive quotable sources for stories;
Works to identify patients who can be profiled and quoted in stories;
Serves as a media spokesperson when assigned;
Handles after-hours media requests;
Conducts or oversees media training for health system spokespersons;<span style="font-family:Times; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman"">
UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for. The University of Miami offers competitive salaries and a comprehensive benefits package including medical and dental benefits, tuition remission, vacation, paid holidays and much more. The University of Miami is an Equal Opportunity/Affirmative Action-Veteran/Disability Employer. Come join us!
Patient safety is a top priority. As a result, during the Influenza ("the flu") season (September through April), the University of Miami School of Medicine requires all employees who provide ongoing services to patients, work in a location (all Hospitals and clinics) where patient care is provided, or work in patient care or clinical care areas, to have an annual influenza vaccination. Failure to meet this requirement will result in rescinding or termination of employment.
The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law.